Worldwide, corporate organizations are realizing that to sustain their businesses in the long run they need to take initiatives and get actively involved in building a society, citizens of which are empowered, healthy, educated, employed and have access to adequate healthcare facilities. If citizens are socio-economically developed and are employed, markets will not go dry. Sustaining our environment is also another area where corporate organizations, increasingly, are taking interests for their own good and for the overall good for the society.
But should CSR be bound within the parameters of ‘giving’ or ‘philanthropy’? What are the leading organizations in the world going about contributing in building societies and sustain environment? Are they doing it only to comply with law or for additional wealth generation? Or are they integrating their business strategies with CSR strategies?
The major question is, “does it affect the bottom line?” Also, “does it create wealth for the shareholders?” Perhaps it does as many leading corporate organizations in the world are adapting to ‘triple bottom line’ reporting, that is reporting about what they have done in the areas of people, planet and profit. Shareholders and customers, increasingly, want to hear about that.
Is it not time that you should give it a serious thinking? This workshop by Dr. Ruchi Tewari will show you a definitive way to plan your CSR in integration with your corporate strategies and gain meaningfully from it.
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