Many MBA aspirants do not look beyond a traditional MBA programme. They may not even know that there is a programme that may actually be more suited to their talent and career interests!
The 2015 FICCI-KPMG report on the Indian Media & Entertainment Industry forecasts that the INR 1026 billion industry will grow at a Compounded Annual Growth Rate (CAGR) of 14% to be INR 1964 billion by year 2019. This presents a growth rate much higher than many other industry sectors and constitutes exciting, high-growth career opportunities to MBA aspirants who wish to make careers in this area. For instance, Digital Marketing, according to a report in Economic Times, is likely to create 1.5 lakh new job opportunities in 2016 itself, spurred by increased use of the Internet and mobile phones, besides the high growth in e-commerce businesses that we are witnessing in India. Digital communication is driving virtually all businesses today and is the cornerstone of marketing strategy for many. The PGDM-Communication course at SBS is a unique course that offers specializations in Digital Communications Management, Media Management, Advertising Management & Development Communications Management. Each specialization makes the student industry-ready for that domain. Very few media colleges offer these specializations. The last mentioned specialization area covers marketing and media management for societal good. With the recent amendment to the Companies Act and obligation to spend a percentage of the profit on CSR activities, this field too requires marketing and managerial talent that can deliver on the objectives.
All in all, the PGDM-Communication Program specifically adds domain knowledge, understanding and competencies that are sought after by communications driven businesses and functions, across all industry verticals.
Naturally then, theoretical classroom sessions are just one of the many pillars of our approach. These are ably supplemented by:
• Case studies
• Hands-on training through practical sessions with industry experts
• Assignments and projects that offer the scope of working on challenges in ‘real’ time
• Exposure to current industry practices
• Internships-the students’ window to the world beyond the classroom
Life as a student at the PGDM – Communication Program of SBS is way different from student life in most other institutes in the country, in that SBS creates ‘communication practitioners’ before everything else. This means that most activities on campus are centered on the need for students to communicate, express themselves and make themselves heard. Classroom sessions at SBS are always a two-way process, with inputs from the students being as important as the teacher’s own insights. Students undertake field trips and industry visits, participate in freelance projects based on their specialisation electives, and work on assignments.
SBS offers an evolved and continuously updated curriculum that is relevant to the rapidly changing globalized business environment and needs of the industry. The team of esteemed and renowned faculty, drawn in from the premium institutes like IIM, MICA, NID, S.P.Jain, amongst others, has vast academic and industry experience. SBS offers a curriculum with a number of specialized electives that offer vertical & sectoral knowledge, encouraging students to explore their interests from newer perspectives. The SBS pedagogy is a well crafted mix of lectures, case studies, project work and research and is supplemented by role play, simulation games and syndicate discussions, among other things.
Increased Corporate Readiness
In order to bring in practical orientation the program has an internship program and industry-relevant project work. The Internships give students an opportunity to apply management concepts to live projects and work. It facilitates a better understanding of the industry and real world business problems. Industry Interface Sessions are also an important element of SBS curriculum as they supplement the pedagogical goals with exposure to the real world experience. SBS offers industry internship to students, in order to ensure that they do not function in an ivory- tower environment but get real time exposure to the industry and get enthused to a practical way of working. We also have an industry mentor assigned to each individual student who helps the student to identify his/her strengths and weakness and based on this assessment guides the students in their careers for the future.. Students are also exposed to various latest research models, which in today’s consumer driven environment becomes very important and thus ensuring that when they join companies they are on par with the industry ‘s expectations.
At SBS, we understand that nobody can make a consistent leader and achiever unless they’re backed by good health and all-round personality development. In the midst of academic rigor, the students participate in range of activities for holistic development. Students also find time to work on their physical well-being by visiting the gym and participating in various sports, and to relax and unwind. Festivals are celebrated with full fervour at the campus, and special events such as fresher’s events and farewell parties are a grand affair, making every special occasion a day to remember for the students. Emphasis is given on soft skills, language proficiency, poise training and mentoring. Students take time out to participate in activities organized by the various academic clubs, including seminars and conferences, in-house and inter-college competitions, cinema and theatre visits, panel discussions and others. Also facilities like gymnasium, table tennis, cricket, basketball etc are available which provides a break from rigorous academic work.
Technology as a learning enabler
Modern technologies have made learning at SBS more productive, interactive and effective. The campus comprises of a well-equipped computer lab, a library with access to national as well as international journals, air-conditioned classrooms that are internet-enabled and equipped with LCD screens and projectors. The campus makes it possible for the faculty as well as students to make the very best of the time they spend here. We have our own web, mail, and database servers to cater to the needs of our community. The entire campus is Wi-Fi enabled and is covered with CCTV cameras. We have latest IT Applications, Data Mining Tools, Creativity Software’s, Laptops, Macs and Trainers for training our students of SBS as we believe that in today’s day and age, creativity is now enhanced using the best and latest digital tools. Also, from time to time we invite guest lecturers who impart specialized information.
State of the Art Infrastructure
SBS believes that comprehensive education is not possible unless infrastructure adequately supplements classroom learning and other pedagogical means. The campus spreads over 7,00,000 sq. ft of lush green lawn. The picturesque setting of the overall infrastructure offers the right academic environment of tranquility, peace and learning. This aesthetically designed, state-of-the-art SBS campus is awarded by Inside Outside magazine for its design and use of space & has particularly highlighted the large staircase as the nerve centre for transition and interaction.
Students of SBS are housed in comfortable and well-furnished hostel rooms and dorms located a stone’s throw away from the campus. This ensures the students get to interact with their faculty whenever desired. SBS students avail their meals from the cafeteria in the campus, and have an assortment of mid-meal snacks to choose from. There is regular transport taking students from the campus into the city and back. Students, when not in class or at work, can spend their leisure time reading magazines, newspapers and periodicals in the library, playing one of the many sports and gaming activities available on the campus, reading up on the internet, participating in the many educational clubs functioning on the campus, and catching the latest news on television. SBS understands the importance of festivals in the public sphere, and regularly organizes festive celebrations on the campus. The Navratri raas-garba celebrations and Holi rain dance party are organized every year , and the response they evoked, are proof that students appreciate and enjoy the various festive outings organized by the college.
No wonder then that in only 5 years of its existence, SBS has already become a preferred institution for management study and is patronized by leading corporate for their recruitment needs. SBS, consistently, has had 100% placements.