Experience that shapes future leaders.
Dr. Sandeep Makwana serves as Associate Professor and Area Chair of the Marketing Area at Shanti Business School, Ahmedabad, where he has been dedicatedly serving for the last 15 years. He holds a Ph.D. in Retail Management, an M.B.A. in Marketing, a Post Graduate Diploma in Business Management (PGDBM), and a Bachelor of Commerce degree from Bhavnagar University. With a career spanning over 26 years, Dr. Makwana blends 20+ years of academic tenure with nearly 6 years of corporate leadership in sales and distribution at renowned firms such as Asian Paints India Limited and Sales India Pvt. Limited. His expertise encompasses Marketing Management, Retail Management, Sales & Distribution Management, Logistics & Supply Chain Management, and Rural Marketing. An active scholar and author, he has published research in journals and authored a textbook on Digital Marketing. At Shanti Business School, Dr. Makwana plays a key role in curriculum design, institutional governance, student mentorship, and corporate engagement.
Research, Publications & Conferences
Books
Makwana, S. Digital marketing in the modern era: Tools, trends and techniques. Scientific International Publishing House. (ISBN: 978-93-6674-005-8).
Research Papers
o Makwana, S. (2024). Individual's perceived value and materialism as drivers to self-brand integration and brand love for smartphones in India. Educational Administration: Theory and Practice, 30(5), 3965–3973. ISSN: 2148-2403.
o Makwana, S. (2019). Influence of satisfaction, fulfillment and trust on consumer switching behavior for car service. Ganpat University Faculty of Management Studies Journal of Management Research, 18(1). ISSN: 2348-6996.
o Makwana, S. (2017). A study on modern formats of retail and their contribution towards communal harmony; One of the components of national integration through uniformity of services and operations. Commerce Window: An International Peer Reviewed Bi-Annual Journal, 1(6). ISSN: 2348-6996.
o Makwana, S. (2016). A study on modern formats of retail and their contribution towards secularism; One of the components of national integration through uniformity of services and operations. Commerce Window: An International Peer Reviewed Bi-Annual Journal, 1(5). ISSN: 2348-6996.
International Conference
o Makwana, S. (2016, March 19). Modern formats of retail and their contribution towards national integration through uniformity of services and operations [Paper presentation]. 8th International Conference on Emerging Management Perspectives, Practice and Trends, Ganpat University, Gujarat, India.
Institution Building Initiatives
Dr. Sandeep Makwana has driven strategic growth and institutional governance at Shanti Business School through the following key contributions:
· Academic Leadership & Curriculum Innovation:
Serves as Area Chair for Marketing, leading curriculum redesigns and integrating contemporary industry trends into core PGDM offerings.
· Board of Studies Coordination:
Acts as Coordinator for the Board of Studies, maintaining academic quality benchmarks and aligning courses with evolving market dynamics.
· Placement & Career Support:
Leads institutional efforts for student career development, overseeing final placement strategies for marketing graduates and serving as Placement Coordinator.
· Internship Program Leadership:
Coordinates summer internship initiatives, establishing strong corporate links and facilitating hands-on industry exposure for students.
· Student Academic Mentorship:
Spearheads co-curricular growth through guest lectures, hands-on workshops, and structured remedial programs for academic support.
· Institutional Governance & Committees:
Actively contributes as Coordinator or Executive Member across administrative bodies, including the Student Activity Committee, Anti-Ragging Committee, Discipline Committee, Internal Complaints Committee (ICC), Infrastructure Committee, IT Committee, and Alumni Committee.
LinkedIn Profile
https://www.linkedin.com/in/dr-sandeep-makwana-a9a07046