BBA (Honours / Honours with Research)

BBA (Honours / Honours with Research)

Build your foundation in business. Develop industry-ready skills. Create your own career path.

Shanti Business School's BBA (Honours / Honours with Research) is a four-year undergraduate programme designed to develop strong business fundamentals, practical management skills, analytical thinking and professional capabilities. The programme combines classroom learning with case studies, simulations, projects, internships, industry interaction and contemporary business subjects.

Full-Time Programme
4 Years
Degree
UG Level
Total Seats (Approx.)
120

BBA (Honours / Honours with Research)

The BBA (Honours / Honours with Research) at Shanti Business School is designed for students who want to understand how businesses work and develop the knowledge, skills and professional mindset required to build careers in a dynamic business environment. The curriculum progresses from foundational subjects such as management, accounting, economics, statistics and communication to functional areas including marketing, finance, human resources, operations, strategy, international business, entrepreneurship and business research.

The programme also incorporates contemporary areas such as ESG for Sustainability, Information Technology and Computing Skills, Management Information Systems, Design Thinking and Innovation, AI Applications in Marketing, Digital Marketing and Financial Analytics. Practical components such as an Industry Internship Project and Major Project provide opportunities to apply classroom learning to real-world business situations.

Students who meet the applicable GTU academic requirements may progress to the fourth-year Honours or Honours with Research pathway. The research pathway provides additional exposure to research methodology, literature review, quantitative analysis, research proposal development and dissertation-oriented work.

Why Choose BBA at SBS?

  • GTU-affiliated four-year BBA (Honours / Honours with Research) programme.

  • Industry-relevant curriculum combining management fundamentals with contemporary business subjects.

  • Learning through case studies, simulations, projects and practical activities.

  • Industry visits, internships, guest lectures and interaction with professionals.

  • Specialisation-oriented learning in Finance, Marketing and Human Resource Management.

  • Exposure to emerging areas such as ESG, AI applications, digital marketing, analytics and information technology.

  • Mentoring, career counselling and placement support.

  • Opportunities for holistic development through clubs, committees, competitions and extracurricular activities.

  • Supportive campus environment with modern learning facilities.

Key Features

Expert Faculty

Learn from experienced faculty members who combine academic knowledge with practical and industry perspectives.

Industry Collaboration

Gain exposure through internships, projects, guest lectures and industry interaction.

Experiential Learning

Apply concepts through case studies, simulations, field activities and hands-on projects.

Global Perspective

Develop awareness of international business practices, markets and cultural diversity.

Career Support

Access career counselling, training, internship guidance and placement assistance.

Innovative Pedagogy

Experience interactive teaching, case-based learning, simulations and industry-driven projects.

Student-Centric Approach

Benefit from mentoring, personalised academic guidance and opportunities beyond the classroom.

Alumni Network

Connect with the wider SBS alumni community for professional and mentoring opportunities.

Programme Objectives

Fundamental Business Knowledge

Develop a strong understanding of accounting, finance, marketing, management, operations and economics.

Analytical Skills

Develop the ability to interpret information, analyse business situations and support informed decision-making.

Communication Proficiency

Build written, verbal, presentation and interpersonal communication skills.

Problem-Solving Abilities

Apply critical and creative thinking to real-world business challenges.

Leadership Development

Develop leadership, teamwork, coordination and managerial capabilities.

Ethical Awareness

Understand ethical principles, social responsibility and responsible business practices.

Global Perspective

Develop awareness of global business environments, markets and cultural diversity.

Entrepreneurial Mindset

Encourage opportunity recognition, innovation and entrepreneurial thinking.

Professional Development

Build employability skills such as presentation, resume preparation, interviewing, networking and workplace readiness.

Continuous Learning

Develop adaptability and a commitment to continuous learning and emerging technologies.

Eligibility & Admission

Qualification
Passed Standard 12 / 10+2 from a recognised Board.
Stream
Any stream – Commerce, Science or Arts
Diploma / Equivalent Route
Candidates with eligible 10+3 Diploma or equivalent qualifications with the required Higher Secondary equivalence certificate may apply, subject to applicable rules.
Admission Basis
Merit-based admission on the basis of Standard 12 / qualifying examination marks.
Application
Students register through the applicable online admission process/GCAS and follow the GTU and institute admission procedure.
Previous-Year 12th Pass
Students who completed Standard 12 before the current academic year may also be eligible, subject to applicable conditions.

Honours / Honours with Research

The BBA programme follows a four-year structure. Students complete the foundational and functional business curriculum during the first three years. Eligible students may progress to the fourth-year Honours or Honours with Research pathway in accordance with the prevailing GTU regulations.

Curriculum Highlights

  1. 01Principles and Practices of Management
  2. 02Financial and Cost Accounting
  3. 03Business Statistics and Logic
  4. 04Business Economics
  5. 05Human Behaviour in Organisations
  6. 06Marketing Management
  7. 07Human Resource Management
  8. 08Management Information Systems
  9. 09Operations and Financial Management
  10. 10Business Research Methodology
  11. 11International Business
  12. 12Entrepreneurship and Startup Ecosystem
  13. 13Strategic Management
  14. 14Logistics and Supply Chain Management
  15. 15Project Management
  16. 16Corporate Governance
  17. 17Industry Internship Project
  18. 18Major Project
  19. 19ESG for Sustainability
  20. 20AI Applications in Marketing
  21. 21Digital Marketing and Financial Analytics-related electives

Frequently Asked Questions

Find quick answers about this programme, admissions and the SBS student experience.

What is the duration of the BBA at SBS?
The BBA (Honours / Honours with Research) is a four-year undergraduate programme.
What is the eligibility for BBA?
Candidates who have passed Standard 12 / 10+2 from a recognised board may apply, subject to the applicable eligibility rules.
Can students from Arts and Science apply?
Yes. Eligible candidates from any stream may apply, subject to the prescribed requirements.
What is the minimum percentage required?
The current SBS BBA page specifies 45% for General Category and 40% for Reserved Category candidates.
How is admission conducted?
Admission is merit-based and follows the applicable GTU/GCAS and institute admission process.
What specialisations are offered?
The SBS curriculum identifies Finance, Marketing and Human Resource Management as specialisation areas.
Does BBA include internships?
Yes. The curriculum includes an Industry Internship Project.