Experience that shapes future leaders.
A Ph.D. (Management) with BE (Civil) and MBA (Marketing), with a total work experience of 23 years, including 5 years of Corporate being associated with companies like Godrej. Academic experience of over 18 years teaching Marketing and Operations Management related subjects. Also completed LLB and LLM from University of Mumbai.
He has attended more than 25 Research conferences and published around 19 Research papers in National and International Journals including ABDC INDEXED and SCOPUS LISTED International Journals. Areas of Research Interest are Consumer Behavior, Retail Management and Tourism Marketing. Served as an approved Ph.D. Guide at SNDT Women’s University and served as a Paper setter for University of Mumbai. He has authored 2 books on Global Business Management and Entrepreneurship and conducted many Workshops in the field of Sales and Marketing for corporate like SBI Bank, Shoppers Stop, Redington India Ltd. to name a few.
2. RESEARCH PAPERS PUBLISHED:
|
Journal |
Year |
Title |
Issue |
|
Scopus Q2 Journal - Business, Management and Economics Engineering |
May 2025 |
The Power of Personalization in Digital Marketing: Enhancing Customer Engagement and Brand Loyalty |
ISSN: 2669-2481 / eISSN: 2669-249X 2025 Volume 23 Issue 01 |
|
UGC Care Group -1 Listed Journal - Muktshabd |
January 2024 |
Impact of Internet Addiction on Loneliness in Young Adults |
ISSN NO : 2347- 3150, Volume XIII, Issue I, January 2024 |
|
ABDC -C listed International Journal – Empirical Economics Letters |
November 2023 |
Energy Tourism: New Tourism Niche towards Sustainability |
ISSN 1681-8997 Volume 22, Special Issue 1, November 2023 |
|
International Journal of Emerging Markets |
February 2023 |
Challenges faced by Indian consumers in accepting Phygital Marketing |
Conference Proceedings |
|
IIM-K International Conference Proceedings |
December 2022 |
Scope of Online Education industry post Covid -era |
ISBN: 978-1- 943295-20-3 |
|
ABDC -C listed International Journal – Empirical Economics Letters |
November 2022 |
Green Marketing Strategy: Future of Marketing |
ISSN 1681-8997 Volume 21, Special Issue 3, November 2022 |
|
ABDC -C listed International Journal – Empirical Economics Letters |
September 2022 |
Consumer Perception towards Nutrition in Mumbai |
ISSN 1681-8997, Volume 21, Special Issue 2, September 2022 |
|
UGC Care – Listed Journal - Shodhsamhita: Journal of Fundamental & Comparative Research |
March 2022 |
Study on Effects of Demographic Factors on Nutrition Awareness in Mumbai city |
ISSN: 2277-7067 Vol. IX, No. 5: 2022 |
|
ABDC -C listed International Journal – Empirical Economics Letters |
August 2021 |
Sustainable Tourism Marketing in Post Pandemic Era |
ISSN 1681- 8997, Volume 20 |
|
SCOPUS listed International Journal of Psychology and Education |
December 2020 |
Artificial Intelligence and its Implication for Customer Services |
ISSN :0033-3077) (Volume 57((9): 6561-6573) |
|
SCOPUS listed Journal of Xi’an University of Architecture and Technology |
March 2020 |
Sustainable Tourism Marketing in Digital Era |
(ISSN :1006- 7930). |
|
|
|
|
|
|
International Journal of Business Insights and Transformation |
March 2019 |
Study on Factors affecting Tourism Marketing and its Effects |
ISSN 0974-5874 |
|
International Journal of Advance and Innovative Research (IJAIR) |
January 2019 |
Green Marketing – Opportunities and Challenges for Marketers |
ISSN 2394-7780 Volume 6, Issue 1 |
|
St. Francis institute of Management Studies & Research’s SFIMAR Research Review |
March 2016 |
Effects of Demographic Factors on Tourism Marketing |
(ISSN 0975- 895X) |
|
International Journal – Corporate Mantra |
February 2015 |
Traffic Trends in Gujarat Tourism and Innovative Marketing Practices |
(ISSN: 2231- 3397, Volume 2, Issue 1) |
|
Abhinav National Monthly Refereed Journal of Research |
March 2013 |
Medical Tourism- Destination India |
(ISSN 2277-1166) |
|
Paripax Indian Journal of Research |
January 2013 |
Green Marketing: A tool for Future Marketers |
(Volume 2, issue 1,). ISSN -2250- 1991 |
|
International Conference Proceedings |
March 2012 |
Challenges today in Management Education |
ICNDCETM - 2012 |
|
Journal of Management Research” |
September 2011 |
Management Education in India – A Reality Check |
(Volume III, Issue 6,) |
CONFERENCE PRESENTATIONS
|
International Conference on Business, Digitalization, and Sustainability |
UPES, Dehradun |
2nd – 4th February 2023 |
|
Twentieth AIMS International Conference on Management (AIMS-20) |
IIM – Kozhikode |
28th – 31st December 2022 |
|
International Conference on “Continuity, Consistency and Innovation” |
St. Martin’s Engineering College, Hyderabad |
16th-17th September 2022 |
|
International Conference on "Developing Resilient and Sustainable Businesses |
Shri Chimanbhai Patel Institute of Management Studies & Research, Ahmedabad |
8th – 9th September 2022 |
|
Advanced Technologies for Contemporary Research |
International FDP - Government Ramnarayan Chellaram College of Commerce & Management, Bengaluru |
16th – 23rd August 2021 |
|
Sustainability and Innovative Management Practices |
International Conference - CPIM, Ahmedabad |
14th August 2021 |
|
Technology, Innovation & Entrepreneurship |
National Conference- AICTE |
5th December 2020 |
|
Techno Management Trends |
International Conference- ITM University, Mumbai |
15th February, 2019 |
|
India: The Fastest Global Growth Engine |
International Research & Thesis Conference – St. Francis Institute of Management & Research, Mumbai |
5th February, 2016 |
|
Challenges in Management Education |
International Conference – YadavraoTasgaonkar Group, Karjat |
22nd March 2012 |
|
Creating Excellence in Sustainable Society |
Cross Disciplinary International Conference – Hemachandracharya North Gujarat University, Patan |
15th& 16th May, 2011 |
|
Recent Trends in Business, Management & IT |
International Conference – Poona College of Arts, Science & Commerce, Pune |
24th April, 2011 |
3. Institution Building Initiatives –
- Currently serving as Area Chair – Supply Chain Management specialization and responsible for the smooth conduct of academics including coordination with students for placements and their holistic development.
- Responsible for MDP Cell for the institute – creating opportunities for trainings and MDP/ FDP as a source of revenue generation as well as brand building for the institute.
- Exploring opportunities to collaborate with industry, professional associations, organizations, and academic institutions to strengthen the industry–academia interface for the institute.
- Also serving as a Convenor of the Entrepreneurship Cell to encourage the spirit of entrepreneurship among students.
4. LinkedIn Profile Link – www.linkedin.com/in/dr-niyat-shetty-85a5a492