Digital Marketing & Brand Communication

Learn digital. Think strategically. Build brands through AI, creativity, communication and business thinking.

The Digital Marketing & Brand Communication specialization is designed for the next generation of marketing professionals who want to understand the strategy, creativity and business thinking behind successful brands. It brings together Digital Marketing, Artificial Intelligence and Brand Communication, with hands-on exposure to digital tools and platforms, content, campaign execution, RoI measurement and the principles that make brands connect with consumers.

Program direction

Area Objectives

Developing digital marketing and brand communication professionals who can connect consumer insight, technology, creativity, strategy and business value.

01

Apply digital marketing concepts across organizations and business contexts.

02

Understand consumer behaviour and use insights to inform marketing decisions.

03

Create and execute digital marketing campaigns.

04

Use digital marketing tools and platforms effectively.

05

Understand the principles of brand building and brand communication.

06

Build and sustain a strong brand image.

07

Integrate AI into contemporary digital marketing practices.

08

Develop strategic perspectives on marketing, communication and brand management.

The Digital Marketing & Brand Communication Area follows an academic-to-industry pathway

Core focus areas include digital marketing, consumer behaviour, campaign creation and execution, AI applications, content, brand building, communication, RoI measurement, brand reputation, strategic marketing and business value.

Courses Offered

Digital Marketing & Brand Communications

  • Data Driven Consumer Behavior
  • Fundamentals of Digital Marketing
  • Corporate Communication & Reputation Management
  • Marketing Communication Strategy
  • Answer Systems in AI-Driven Search
  • Qualitative Research in Communication
  • Product Management
  • Customer Analytics & Relationship Intelligence
  • Strategic Audience Research & Media Planning
  • Email Marketing
  • Introduction to E-commerce
  • Workshop on Website Development
  • Single Specialization Elective
  • B2B Marketing
  • Entrepreneurial Marketing

Our Recruiters

Salient Features

Why Choose Digital Marketing & Brand Communication @ SBS?

A management-led digital marketing experience that blends AI exposure, brand thinking, communication, industry projects and decision-making.

Digital Marketing and Brand Communication

Digital + AI + Brand Integration

Digital Marketing, Artificial Intelligence and Brand Communication combine to connect tools, creativity, strategy and business value.

From Doers to Decision-Makers

Students learn not only how to execute campaigns, but why a strategy works and how digital initiatives contribute to business and brand growth.

Consumer and Brand Thinking

Consumer behaviour, brand building and communication help students understand what makes brands connect with consumers.

Hands-On Digital Skills

Students practise campaigns, content, design, Google and Meta Ads, SEO, AI tools and digital platforms.

Strategic Brand Communication

Brand management, corporate communication, reputation management and integrated communication build a broader management perspective.

Industry-Led Learning

Industry experts, projects, workshops, certifications, software and AI tools bring contemporary practice into the classroom.

Open Elective Flexibility

Students can choose from communication, e-marketing, development, society, product, innovation, entrepreneurship, ethics and health communication.

Access to Pro Tools and AI

Pro versions of software and AI tools enable students to experiment, create, analyse and apply technology to academic projects.

Career and Portfolio Readiness

Assignments, campaigns, projects and brand cases help students build evidence of capability for digital, brand and communication roles.

Career Opportunities & Indicative Job Roles

The specialization prepares students for diverse opportunities across digital marketing, brand management, communication and marketing strategy.

Digital Marketing

  • Digital Marketing Manager
  • Performance Marketeer
  • Social Media Manager

Content and Communication

  • Content Strategist
  • Corporate Communication Manager
  • Public Relations Manager

Brand Management

  • Brand Manager
  • Brand Strategist

Turn digital marketing knowledge into brand-building opportunities.

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